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Senior Product Designer

Allen Institute for AI

April 2021 – April 2023

  • Designer on a cross-departmental team researching, planning, and creating interactive digital experiences and demo interfaces, connecting artificial intelligence research to the world at large

  • Role acted as brand manager for AI2 and several sub-brands, managing and creating brand identity, brand guides, and assets for digital and social platforms

  • As product design lead, role contributed to early user mapping, product strategy, content design and writing, testing and application of artificial intelligence demos, AI2’s website, and internal research tagging and organization-wide tooling

  • Role was pivotal to user advocacy and education in the world of emergent artificial intelligence technology using ADA and WCAG guidelines

  • Interpersonal responsibilities include managing monthly Design Department meetings, presentations, and guest speakers, as well as
    writing newsletter content

  • Developed a Design System based on the Material UI library and existing AI2 patterns and styles

  • Design for: allenai.org, pnw.ai (sunsetted), AllenMLI (sunsetted), Research Visualization (ReViz), Climate Modeling, AllenNLP, Unified-IO, Macaw, AI2 Delphi, Wildlands

Associate Creative Director

Microsoft Store Studio

April 2020 – April 2021

  • Lead for global Microsoft Store campaigns, spanning holiday campaigns to Ultimate Game Sale

  • Tasks include ideation and research, aiding user testing, hands-on multidisciplinary design, the brand book and campaign guide, creative directing motion and static creative

  • Managed a mixed team of designers and a copywriter

  • Assisted with icons and design documentation for Microsoft Web Framework

Lead Designer + Art Director

Leafly

August 2019 – January 2020

  • Senior creative on a multidisciplinary in-house team for the world’s most popular cannabis app

  • POP design, packaging and print, digital display, and interactive installations for B2C and B2B cannabis campaigns

  • Production responsibilities include directing social media and video content, from pre-production, to on-shoot direction, to post-production, and ultimately using the assets in campaign creative

  • Role partnered with Product, Editorial, and Research teams as design lead and art direction consultant

  • Impacted by Covid layoffs

Senior Content Creator

Copacino + Fujikado 

January 2018 – May 2019

  • Grew social content studio from a one-person shop to managing several content creators and an in-house production studio over 1.5 years

  • Managed freelancers, influencer relations and marketing, directly worked onsite and offsite with clients, and worked with external production vendors on experiential and VR creative

  • Produced onsite and on-location photoshoots

  • Acted as primary photographer and post-production lead on social assets

  • Managed and planned social content calendar for several brands simultaneously. Clients included: Ste Michelle Wine Estates, Holland America, Seattle Humane and Seattle Goodwill

Designer, Brand + UI

Hey Advertising

August 2016 – November 2017

  • Tasked with identity management and style guides, presentation design, digital and traditional campaigns, and social content strategy for regional and national clients

  • Vetted frontend development, motion design, and editing freelancers

  • Responsible for all digital client deliverables, including email, UI, digital display, interactive interstitials and social media campaign assets

  • Data visualization and CMS design for Mutual of Enumclaw

  • Other clients: Northland Communications, University of Utah Health, Everett Clinic, Car Toys, and Bobbysue’s Nuts

Social Media Art Director (Contract)

Laundry Service

April 2016 – August 2016

  • Creative lead for T-Mobile via Laundry Service, a social media and activation agency

  • Created social campaigns, evergreen social content, and experiential/social activations

  • Daily tasks included producing and creating social organic content, original paid social assets, gif creation, copy editing, motion graphics, mentoring and managing freelancers,

  • Art direction on campaigns in partnership with Wunderman-Thompson, including work with for T-Mobile Tuesdays with DJ Khaled and John Legere

Visual Designer (Contract)

Microsoft

January 2016 – March 2016

  • Contract marketing and visual designer on OneNote, with the Windows 360 product and design team

  • Create UI and visual designs for platforms including desktop and mobile web, email, and other cross-funnel marketing campaigns

  • Developed a suite of iconography and interaction animations for OneNote and Outlook

  • Process included brainstorming, collaboration, working closely with motion and development teams,  translating and triaging feedback from internal Q/A, and researching user segments

Digital Designer (Contract)

Amazon 

October 2015 – December 2015

  • Worked as a part of Amazon’s ADX (Advertising, Design, and Experience) team to partner with national brands in creating data-driven, visually seamless digital executions across Amazon owned properties

  • Deliverables included digital display, paid social, wake screens for Amazon Kindle, and interstitial elements

  • Clients included: Sodasteam, NEFF, Dockers, Brother Printers, Nintendo of America, Xbox

Designer + Print Production Manager

Potawatomi Hotel & Casino

July 2014 – September 2015

  • Art directed full spectrum campaigns for internal casino, fine dining and hotel clients 

  • Managed the print production of projects by partnering with outside vendors, vetting contracts, printing and finishing in-house

  • Styled sets and talent wardrobe for social media video content and tv commercials

Senior Design Intern

Harley-Davidson Motor Company

June 2012 – July 2014

  • Produced print and digital materials for internal clients and external Harley-Davidson worldwide marketing campaigns, as well as the Harley-Davidson Museum

  • Worked with marketing and apparel teams on the Harley-Davidson Summer 2015 women’s apparel line

  • Creative production lead for ads, collateral, wayfinding/signage, digital display, and web design for the 110th Anniversary Celebration with worldwide visibility and usage

  • Promoted to Senior Design Intern from Design Intern in 2013