Chateau Ste Michelle Ongoing Social
Chateau Ste Michelle Social
Skills: digital photography, studio and on-location shoot production and design, studio management, copywriting, social content direction, post-production
Situation:
Washington’s oldest and most acclaimed winery, Ste Michelle Wine Estates, has a broad portfolio of accessible yet exquisite wines. Our team was tasked with developing a tight look and feel and voice for Chateau Ste. Michelle, the largest and flagship label’s, cross-channel social presence while ensuring cohesion across other digital real estate and traditional campaigns as well.
Action:
Our team worked to develop the voice of Chateau Ste Michelle’s brand presence across social channels as the “helpful friend,” approachable but still refined wines that pair well with good friends, good food, and the good life. We also developed the look and feel to bring visual cohesion across social and digital channels, resulting in a tight brand guide still utilized. Content featuring a vast portfolio of varietals was featured using seasonal strategy as well as engagement to determine content pillars.
